We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you
Unmasking Japan | The Official Blog of CarterJMRN
Japan Mega Trends
Keep your finger on the pulse of major shifts with our coverage on Japan’s Mega Trends. From technological advancements to demographic changes, learn about the large-scale forces shaping the future of Japan’s economy and society. Understand these trends to position your business for success in a rapidly evolving landscape.
Consumer Insight Spotlight
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability -
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We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...
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The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...
Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.
For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...
Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury...
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term...
