Each year since 2017, we at CarterJMRN have conducted our Japan Consumer Sentiment Survey - an in-depth exploration of how the Japanese public is feeling on a number of
Unmasking Japan | The Official Blog of CarterJMRN
Japan Values Segmentation
Discover how values segmentation in Japan can unlock profound insights into consumer behavior. This section discusses the diverse value systems that influence purchasing decisions and brand loyalty among Japanese consumers, offering guidance on how to segment audiences effectively for targeted marketing strategies.
Consumer Insight Spotlight
Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.
For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues
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Each year since 2017, we at CarterJMRN have conducted our Japan Consumer Sentiment Survey - an in-depth exploration of how the Japanese public...
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One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...
In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
