Focus Groups

The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...

Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the...

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and...