Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...
When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new...
Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury...
Social media use and digital uptake among older generations has proven to be an interesting metric to watch over the years, and is...
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels...
Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently...
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.
