Ethnographic Studies

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...

Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...