Media & Communication

Just this past weekend (October 16-18), the popular animation “Demon Slayer（鬼滅の刃）” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in...

Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants...

With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis.

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t...

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a...

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...