![](https://carterjmrn.com/wp-content/uploads/2022/11/B3E33BD4-C874-434E-9D7C-62E72188F20F-scaled-1.jpeg)
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy...
![](https://carterjmrn.com/wp-content/uploads/2022/11/gambling-602976_1920.jpg)
Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...
![](https://carterjmrn.com/wp-content/uploads/2022/11/japan-2014618_1920.jpg)
Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...
![](https://carterjmrn.com/wp-content/uploads/2022/11/woman-1162081_1920.jpg)
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.
![](https://carterjmrn.com/wp-content/uploads/2022/11/alva-pratt-a5ToDH34m0I-unsplash-scaled-1.jpg)
The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show...
![](https://carterjmrn.com/wp-content/uploads/2022/11/banter-snaps-Vwu5ZbjHe34-unsplash-scaled-1.jpg)
Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako.
![](https://carterjmrn.com/wp-content/uploads/2022/11/tokyo-4079044_1920.jpg)
Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of...
![](https://carterjmrn.com/wp-content/uploads/2022/11/0Bp7jZw6rRZngaayl.jpg)
You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.
![](https://carterjmrn.com/wp-content/uploads/2022/11/lycs-architecture-U2BI3GMnSSE-unsplash-scaled-1.jpg)
What’s life like for the average worker in Japan? First, endure a stressful, claustrophobic commute on one or more vacuum-packed trains.
![Japan’s Growing Lone-Wolf Tribe of Forever Singles](https://carterjmrn.com/wp-content/uploads/2022/11/astronaut-1209364_1280-1.jpg)
Whether you call it solo katsu, the super-solo life or ohitorisama (“doing things on your own”), living single is big in Japan.
![New Tech Gives Brands an Edge](https://carterjmrn.com/wp-content/uploads/2022/11/ipad-820272_1280.jpg)
It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese...