Methodologies - Tag - Cultural Analysis

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

Cultural Analysis,Ethnographic Studies,In-Depth Interviews, Consumer Goods,Healthcare and Pharmaceuticals,Professional Services

Christmas in Japan: Transforming Marketing Tales into True Tradition

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

christmas, Japan, market research, Marketing, marketing research Japan, traditions, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same...

experience economy, Japan, Japanese, market research, Cultural Analysis,Customer Journey Mapping,Trend Analysis, Consumer Goods,Digital,Retail

The only figure you need to understand gender equality in Japan

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...

Gender equality, Japan, Japanese women, market research, Marketing, Cultural Analysis,Surveys,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...

Japan, Japanese, market opportunities, market research, Marketing, marketing research Japan, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Healthcare and Pharmaceuticals,Technology and Electronics

Views from a Market Researcher – The Recipe for Success with Japan’s Integrated Resorts

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...

experience economy, Integrated Resorts, IR, Japan, Japanese, leisure, Cultural Analysis,Market Segmentation,Trend Analysis, Media & Communication,Real Estate & Construction,Travel & Hospitality

Let’s Play a Game: Just How International Is Japan, Anyway?

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...

change, internationalization, Japan, Japanese market, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Travel & Hospitality

Slow Food’s Secured Market in Japan

The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show...

food, food market japan, Japan, Japanese consumers, Japanese food, Japanese market, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

What the Recent Comedian Scandal Teaches Us About Business in Japan

Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako.