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Consumer Goods

Re-Positioning of a Juice Beverage for Kids

Re-Positioning of a Juice Beverage for Kids

Customer Journey Mapping,Focus Groups,Product Re-Positioning, Consumer Goods,Food & Beverage,Retail

Rejuvenating a Well-Established Toy Brand

Brand Rejuvenation,Customer Journey Mapping,Market Segmentation, Consumer Goods,Media & Communication,Retail

High-End Automaker Makes Foray into New Customer Positioning and Promotion

High-End Automaker Makes Foray into New Customer Positioning and Promotion

Customer Positioning,Market Segmentation,Promotional Strategy, Automotive,Luxury Goods,Media & Communication

Customer Satisfaction of Luxury Sports Car Owners

Customer Satisfaction of Luxury Sports Car Owners

Customer Satisfaction Surveys,In-Depth Interviews,Market Segmentation, Automotive,Luxury Goods,Professional Services

Creating Engagement and Action on Climate Change

Creating Engagement and Action on Climate Change

Sentiment Analysis,Stakeholder Engagement,Trend Analysis, Consumer Goods,Government & Public Sector,Media & Communication

Defining the Sweet Spot for Issues-Oriented Positioning

Defining the Sweet Spot for Issues-Oriented Positioning

Concept Testing,Issues-Oriented Positioning,Market Segmentation, Consumer Goods,Media & Communication,Professional Services

New Product and Packaging Evaluation for Pets

New Product and Packaging Evaluation for Pets

Focus Groups,Packaging Evaluation,Product Testing, Consumer Goods,Pet Care,Retail

Mapping the Japanese Diet and Eating Habits for Food Technology Start Up

Mapping the Japanese Diet and Eating Habits for Food Technology Start Up

Dietary Mapping,Ethnographic Studies,In-Depth Interviews, Consumer Goods,Food & Beverage,Technology & Electronics

Evaluating Brand Engagement Opportunities in Fruit-related Categories

Brand Engagement,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

Exploration and Evaluation of the Creative Proposition for a Carbonated Soft Drink Brand

Exploration and evaluation of the creative proposition

Concept Testing,Creative Proposition Testing,Market Segmentation, Consumer Goods,Food & Beverage,Media & Communication

Promoting Fresh Fruits and Vegetable Exports

Promoting Fresh Fruits and Vegetable Exports, Retail Channels

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Desk Research & Secondary Research,Export Strategy,Market Segmentation,Qualitative Research,Retail Channel Analysis, Consumer Goods,Desk Research,Food & Beverage,Retail

Informing Agricultural Cooperative Export Initiatives

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Agricultural Market Analysis,Export Strategy,Market Segmentation, Agriculture & Food Production,Food & Beverage,Retail

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