Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
Unmasking Japan | The Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers.
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...
You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.
While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.
While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t...
In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to...
In 2007, JMRN pointed out that young Japanese dads were starting to take a much more proactive role in parenting, and young moms were becoming...
