Sectors - Tag - Consumer Goods

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...

AI, market research, Content Analysis,Ethnographic Studies,Focus Groups,In-Depth Interviews,In-Person Mystery Shopping,Interviews,Mystery Shopping,Observation,Qualitative Content Analysis,Quantitative Content Analysis, Consumer Goods,Healthcare & Pharmaceuticals,Technology & Electronics

Using UX Research to Unleash Japan's Entrepreneurial Potential

Using UX Research for Entrepreneurial Success in Japan

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

Human Centric Design, Japan, Japanese market, market research, Ethnographic Studies,Focus Groups,In-Depth Interviews,Interviews,Netnography,Observation,Online Ethnography,Surveys, Consumer Goods,Entertainment,Healthcare & Pharmaceuticals,Technology & Electronics

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Consumer Insights, Customer Demographics, Japan Market, Japanese market, Ethnographic Studies,Focus Groups,In-Depth Interviews,Online Ethnography,Surveys, Consumer Goods,Entertainment,Healthcare & Pharmaceuticals,Retail,Technology & Electronics

The Art and Science of Better Qualitative Research Engagement with Japanese Participants

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Japanese consumers, Japanese culture, Japanese market, Ethnographic Studies,Focus Groups,In-Depth Interviews,Mystery Shopping,Surveys, Consumer Goods,Entertainment,Healthcare & Pharmaceuticals,Retail,Technology & Electronics

Why localised recruitment plans are needed in Japan

Why Localized Market Research Recruiting is Key in Japan

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...

Japanese market, Ethnographic Studies,Focus Groups,In-Depth Interviews, Consumer Goods,Technology & Electronics,Travel & Hospitality

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Consumer Insights, Japan Market, Japanese market, Online Focus Groupd,Online Surveys, Consumer Goods,Media & Communication,Technology & Electronics

How to Add Strategy to Market Research in Japan

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the...

Consumer Insights, Japanese market, Ethnographic Studies,Focus Groups,In-Depth Interviews, Consumer Goods,Technology & Electronics,Travel & Hospitality

4 Major Trends Shaping Japan

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Aging population, Japan Market, Japan Mega Trends, Ethnographic Studies,Market Segmentation,Usability Testing, Consumer Goods,Healthcare & Pharmaceuticals,Technology & Electronics

Why No Gaming UX Research Plan Should Miss Testing in Japan

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.

gaming, Japan Market, UX Research, Ethnographic Studies,Usability Testing, Consumer Goods,Gaming,Technology & Electronics

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...