Travel & Hospitality

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the...

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...

You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer.