Ethnographic Studies

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough...

As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and...

The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three...

It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a...

Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or...

Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace...

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well:...

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion...

You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a...

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...