Methodologies - Tag - Ethnographic Studies

Dankai Junior – Why you should be marketing to the Japanese Baby Boomers’ kids

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.

baby boomers, Dankai generation, food market japan, generation x, imported foods japan, japanese generations, second baby boomers, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Real Estate & Construction

The Life Changing Magic of Questioning Assumptions

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

Culture, Ethnography, Japan, Japanese, Kondo Marie, KonMari, market research, wabi-sabi, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

CarterJMRN Interviews: Timothy Connor, Synnovate Consulting

I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...

customer centricity, Ethnography, Japan, market research, Cultural Analysis,Ethnographic Studies,Market Segmentation, Consumer Goods,Media & Communication,Professional Services

September Back-packs to School

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...

buying decisions, Japanese consumers, randoseru, school, Customer Journey Mapping,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Retail

Why Nike would find it hard to emulate the Kaepernick approach in Japan

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

market entry Japan, marketing research Japan, Nike, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Marketing is Downstream from Culture?

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...

government, Japanese culture, transparency, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

From the Bedroom to the Boardroom: Vlogging in Japan

Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make...

influencer marketing, Marketing, Strategy, YouTube, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Technology and Electronics

Thinking of skipping your Japan market research?

The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.

Japan, market entry, market research, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

The Business of Omotenashi

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early...

Business, Japanese consumers, omotenashi, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Japan’s Biggest Pop Star is Not Even Human

She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...