Observation

Market Research Analysts' New Job: How AI is Changing the Role, Not Replacing It
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...
Using UX Research to Unleash Japan's Entrepreneurial Potential
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...
What you Should know about Senior Insta Influencers in Japan
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...
The Power and Glory of Engaged Stakeholders in UX Research
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
The Art and Science of Better Qualitative Research Engagement with Japanese Participants
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
Why localised recruitment plans are needed in Japan
Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...
Six Charts Revealing Unique Challenges of Women in the Japanese Workforce
We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...
Why Your Onboarding Experience Needs Cross-Cultural Research
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.
4 Major Trends Shaping Japan
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Why No Gaming UX Research Plan Should Miss Testing in Japan
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.
Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...
For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic...