Social Media Monitoring

Whether you call it solo katsu, the super-solo life or ohitorisama (“doing things on your own”), living single is big in Japan.

It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese...

Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating...

It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by how...

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.

The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...