Methodologies - Tag - Trend Analysis

Plastic Is No Longer Fantastic–Market Potential for Alternatives in Japan

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

Environment, Japan, plastic, Sustainability, trends, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

Japan’s Seniors’ Market: Deeper Look Reveals Ample Opportunities

The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...

ageing japan, ageing population, Senior Market, senior market japan, senior marketing, silver market, silver market japan, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Real Estate & Construction,Wellness & Fitness

Dankai Junior – Why you should be marketing to the Japanese Baby Boomers’ kids

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.

baby boomers, Dankai generation, food market japan, generation x, imported foods japan, japanese generations, second baby boomers, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Real Estate & Construction

No Matter What the Movies Tell You, the Craziest Rich Asians Are Still the Japanese

The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...

Asia, China, Crazy Rich Asians, HNWI, Japan, Singapore, wealth, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Luxury Goods,Media & Communication

The Life Changing Magic of Questioning Assumptions

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

Culture, Ethnography, Japan, Japanese, Kondo Marie, KonMari, market research, wabi-sabi, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

September Back-packs to School

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...

buying decisions, Japanese consumers, randoseru, school, Customer Journey Mapping,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Retail

Why Nike would find it hard to emulate the Kaepernick approach in Japan

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

market entry Japan, marketing research Japan, Nike, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Marketing is Downstream from Culture?

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...