Healthcare and Pharmaceuticals

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...

Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems...

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where...

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new...