Observation

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz...

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...

CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...

When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new...

Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury...

Social media use and digital uptake among older generations has proven to be an interesting metric to watch over the years, and is...

With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels...

Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently...

With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.