Surveys

Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...

CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...