Surveys

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...

CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...

Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that...