Consumer Goods

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same...

According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion...

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...

You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a...

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...

So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting...

As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.