Methodologies - Tag - Market Segmentation

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...

Japan, Japanese, market opportunities, market research, Marketing, marketing research Japan, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Healthcare and Pharmaceuticals,Technology and Electronics

Views from a Market Researcher – The Recipe for Success with Japan’s Integrated Resorts

Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout...

experience economy, Integrated Resorts, IR, Japan, Japanese, leisure, Cultural Analysis,Market Segmentation,Trend Analysis, Media & Communication,Real Estate & Construction,Travel & Hospitality

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...

Japanese women, market, market research, Marketing, solo travel, travel, travel industry, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Travel & Hospitality

Let’s Play a Game: Just How International Is Japan, Anyway?

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...

change, internationalization, Japan, Japanese market, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Travel & Hospitality

Marketing Trendscape: Selling Fashion and Beauty in Japan

So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting...

Fashion, fashion industry, Japanese, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Luxury Goods,Media & Communication

Intergenerational Conflicts and Cooperations – Japan Writes the Roadmap

As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.

Dankai, Japan, Japanese consumers, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should!

buying decisions, Consumer, consumer trends, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Healthcare and Pharmaceuticals,Technology and Electronics

Learning to Change: Three Steps to a Successful Market Entry in Japan

Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of...

case studies, Japan, Japan market research, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

In Japan, the Future Lies in the Experience Economy

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...