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Unmasking Japan™

The case studies of CarterJMRN

Welcome to the CarterJMRN blog, where we explore the world of the Japanese consumer. Our posts offer our insights based on decades of experience into prevailing trends and effective methodologies in Japanese market research. Here, you can join our discussions on how cultural nuances impact business strategies in Japan and beyond. Stay informed and ahead with our tailored analyses, carefully crafted to empower your market strategies in Japan.

Featured Case Study

Exploring Market Potential for a New Sports Drink in the Japanese Market

Ad Testing,Focus Groups,Market Entry Strategy,Product Testing,Qualitative Research,Usability Testing, Healthcare & Pharmaceuticals,Sports & Recreation,Sports & Wellness,Wellness & Fitness

Trending

Newest Case Studies

Exploring the Opportunities of Renewed Package Design for Denture Cleansers

Brand Re-Positioning,Brand Rejuvenation,Brand Revitalization,Consumer Goods,Focus Groups,Healthcare & Pharmaceuticals,Packaging Evaluation,Product Re-Positioning,Promotional Strategy,Re-Positioning Strategy,Retail Strategy,

Capturing Consumer Feedback on a Premium Scotch Whisky Bottle Redesign

Focus Groups,Packaging Evaluation,Promotional Strategy,Qualitative Research,Re-Positioning Strategy,Retail Strategy, Alcoholic Beverages,Food & Beverage

Seeking Effective Ways to Promote a New Hydration Beverage

Focus Groups,Market Entry Strategy, Food & Beverage,Healthcare & Pharmaceuticals,Sports & Recreation,Sports & Wellness,Wellness & Fitness

Product Usability Testing Pre-Launch

Customer Journey Mapping,Product Testing,Usability Testing, Consumer Goods,Media & Communication,Technology & Electronics

Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Online Surveys,Product Testing,Usability Testing, Consumer Goods,e-Commerce,Personal Products & Skincare,Retail,Technology & Electronics

Optimizing the Payment Flow of a Content Streaming Platform

Optimizing the Payment Flow of a Content Streaming Platform

A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the process. Therefore, the...

A/B Testing,Customer Journey Mapping,Usability Testing, Digital,Digital Media,Entertainment,Media & Communication,Technology & Electronics

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...

Ethnographic Studies,In-Depth Interviews,Market Segmentation, Digital,Digital Media,Entertainment,Technology & Electronics

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Ethnographic Studies,Market Segmentation,Playtesting, Digital,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

New TV Show Positioning

New TV Show Positioning

Concept Testing,Focus Groups,Market Segmentation, Entertainment,Media & Communication,Television & Radio Broadcasting

Core Topics

Fashion / Retail

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Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Luxury Brand Purchase Intention Survey (Exit Survey)

Trailer Evaluation by Paper Survey (Pre-recruited CLT)

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)

Focus Groups

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Positioning a Designer E-Commerce Platform

Optimizing a Premium Brand’s Positioning for Future Growth

Understanding the Innovation Process of Indoor Cleaning Devices

Informing Comms Directions for Small Businesses in the E-Commerce Space

In-depth Interviews

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Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Optimizing the Payment Flow of a Content Streaming Platform

A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the process. Therefore, the...

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...

New TV Show Positioning

Food / Beverage

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Exploring Market Potential for a New Sports Drink in the Japanese Market

Capturing Consumer Feedback on a Premium Scotch Whisky Bottle Redesign

Seeking Effective Ways to Promote a New Hydration Beverage

Understanding Grocery Shopping Experience among Older Adults

Luxury Brands

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Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Luxury Brand Purchase Intention Survey (Exit Survey)

Optimizing a Premium Brand’s Positioning for Future Growth

Understanding How Luxury Customers use LINE Messenger App for Brand Engagement

Digital

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Optimizing the Payment Flow of a Content Streaming Platform

A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the process. Therefore, the...

New TV Show Positioning

Positioning a Designer E-Commerce Platform

Informing Comms Directions for Small Businesses in the E-Commerce Space

Ethnographic Research

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Understanding the Innovation Process of Indoor Cleaning Devices

Understanding Foundational Japanese Food Habits and Decision-Making on Meals

Testing the acceptance of an advertisement of a new food delivery appCa

Understanding Tea and Beverage “Moments” with Major Beverage Company

Re-Positioning of a Juice Beverage for Kids

Accompanied Shopping

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Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Understanding Grocery Shopping Experience among Older Adults

Preparing the Market Entry for a Beloved Australian Meat Pie Brand

Re-Positioning of a Juice Beverage for Kids